A big market has both a large number of potential customers and a variety of efficient channels for reaching those customers. The most basic growth factor to consider for your business model is market size.If you want to find your best business model, you should try to design one that maximizes four key growth factors and minimizes two key growth limiters.ĭESIGNING TO MAXIMIZE GROWTH: THE FOUR GROWTH FACTORS DESPITE ITS INCREDIBLE ADVANTAGES AND POTENTIAL PAYOFFS, BLITZSCALING ALSO COMES WITH MASSIVE RISKS.BLITZSCALING THRIVES ON POSITIVE FEEDBACK LOOPS, IN THAT THE COMPANY THAT GROWS TO SCALE FIRST REAPS SIGNIFICANT COMPETITIVE ADVANTAGES.BLITZSCALING IS BOTH AN OFFENSIVE STRATEGY AND A DEFENSIVE STRATEGY.These are my notes which I intend to go back to later. It is not a complete summary of the book. Later I turn those highlights into a blogpost. Note: While reading a book whenever I come across something interesting, I highlight it on my Kindle.
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